If you’re new to SEO, then building an SEO campaign could intimidate you. It doesn’t have to be that hard, though. All you need is the knowledge you can apply when planning your campaign. For example, you need to know the factors you need to consider and the different areas you need to assess on your website. If you want to learn how to plan a new or improve your current SEO campaign, this post will teach you how to do that.
Audit your site.
Ensuring that your site is in good condition is one of the important steps in planning your SEO campaign. Auditing a site includes visiting the technical aspects of it, such as broken links, the site’s speed, and backlinks.
Some tools can help you assess your technical SEO, such as Google PageSpeed Insights. You must ensure that your site’s technicality is great before you create new content and optimize the pages. This way, you can save time and effort.
But if you’re totally new to SEO, some SEO services in Hong Kong can cater to your needs and help you audit your site.
Know what areas should be optimized.
Remember that the main reason why you want to run an SEO campaign is to increase your site’s traffic. In this case, you need to revisit your pages and determine the most important ones, especially those you want to rank for.
Identifying important pages is tough, but it would be easy to know what particular pages you want your visitors or customers to see. You should develop a list of important pages you want to optimize or improve through your SEO campaign.
Keyword research.
Keyword research is another way to target your audience. This is the process where you get to know what your audience is looking or searching for on search engines. It’s about fetching the relevant keywords that are inside your audience’s head.
Just like the important pages, you need to come up with a list of relevant keywords you’ll put on your site. This is one step away from ranking or increasing the organic traffic on your website. Keyword research is also an important ingredient when planning for your SEO campaign.
Improve what needs to be improved.
After doing the technical SEO of your site and then listing the important pages together with the relevant keywords, it’s time to work!
In this phase, you need to improve the areas or aspects of your site. For example, let’s look at the content of your website. You need to ensure that you publish high-quality content.
What does high-quality content look like?
- Answers the queries of a searcher or user.
- No keyword stuffing.
- Fresh and natural content.
You can use content analysis to improve your content.
Another aspect to check and improve is your internal linking. As your website grows, internal linking becomes a greater deal. If you have lots of content, you should improve your internal linking so Google can receive the most important content.
Revisit your site before planning a campaign.
If there’s one lesson we want you to remember, it’s the practice of revisiting your site before planning an SEO campaign. Like any other campaign, you need to have a basis for your actions and decisions; in this case, it is your site. You need to find what your site needs and then take action. Be sure that the focus of your SEO campaign targets those areas.
