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Top Video Editing Tools to Grow Your Business

Video is one of the most effective digital marketing strategies because videos control 80% of all global internet traffic. Apart from the widespread use of video content in marketing gigs, blogs, and websites, Video editing quality also plays a key role in attracting audiences to sites.

That means, as a business owner you need to start making business video marketing by taking advantage of the best video editing applications to produce quality video marketing.

Video editing is investing and time-consuming as it involves great effort to optimize and streamline the production process. The main goal of video editing is to produce sleek, clear, and impressive videos that will push your content strategy above the normal curve.

So, you will need the best video marketing tools that will help your business produce quality videos that can attract customer attention and increase conversion sales. To make it easier for you to decide, we give you the list of the best video editing applications that you can use:

1. Adobe Premiere Pro

One of the popular video editing applications used by many people is Adobe Premiere pro. This application is equipped with many advanced tools that can help you produce quality videos.

With the help of this feature, you can easily create videos that reflect the best graphics and effects to publish on popular platforms like YouTube. 

Apart from grading and color correction, audio editing makes this software easy for both professionals and beginners to easily edit and create good quality videos.

In addition, Adobe Premiere Pro also offers Adobe After Effects for motion graphics, visual effects, and composting. There’s also Adobe Audition for working on multi-track audio. All of its functions and features will surely be perfect for a professional videographer like you.

2. iMovie

This video editor application, especially for Mac users, comes as one of the best-rated video editing applications. 

You can make videos like Hollywood movie trailers with the high video quality. Because this application allows you to make videos with a storytelling style, complete with logos and credit rolls.

Although this software is made specifically for Mac users, iMovie can accept edited material from devices other than Apple products. This allows you to continue editing videos on your Mac. Anyway, with this app, you can create clips, trailers, and movies with 4k resolution.

3. Powtoon

If you need a video that serves as a guide, educational, and so on, then Powtoon is the answer. Powtoon is an online video editing application specifically for creating explainer videos or tutorials. 

You can create videos in full animation style with a large selection of characters, properties, objects, and text and take advantage of the various available templates.

The good part is that Powtoon can also produce quality and attractive videos. That’s why many companies use Powtoon to promote products and increase sales.

4. Filmora

Filmora is an online video editing app that gives you the freedom to remove or add watermarks. After purchasing the license package, you can get a wide range of effects that can be used for your video projects and get technical support 24/7.

Filmorago has professional video editing features such as animations for subtitles, overlays, filters, trims, and so on, so you can produce the attention-grabbing product or business promotional videos.

5. InShot

If you need the best video editing app that is easy to access and use, then InShot is the answer. You can easily access InShot via android and PC, you can download it on playstore and the official InShot website.

In this application, apart from editing videos, you can also use it to edit photos, photo collages, filters, and add text to your videos and product photos. This video application is usually used to make engaging and appealing product promotion videos to catch customers’ attention.


Now you must have chosen the best video editing application for your business. make sure you adjust it to your needs and abilities. 

If you are still confused about which video editing application to choose, just start doing a video marketing checklist to help determine the best video that fits your business.

After choosing one of the five videos above, learn and understand the features and uses of video editing that you will use.

When you understand the use of video editing applications for business needs, then you are ready to do business to reach more customers.

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